Zat\u00edmco v Rusku se aktivn\u011b sna\u017e\u00ed zak\u00e1zat um\u00edst\u011bn\u00ed ubytoven v bytov\u00fdch domech, na Z\u00e1pad\u011b popularitu tohoto form\u00e1tu pron\u00e1jem nemovitost\u00ed jen nab\u00edrat na s\u00edle: turist\u016fm \u2014 levn\u00e9, majitel\u00e9 \u2014 v\u00fdhodn\u00e9, m\u011bst \u2014 nejsou drah\u00e9. V t\u00e9to souvislosti roste a p\u0159ita\u017elivost investic do ubytovny. „\u0422\u0440\u0430\u043d\u0438\u043e“ vysv\u011btluje, jak\u00e9 ubytov\u00e1n\u00ed a za jakou cenu je mo\u017en\u00e9 zakoupit v zahrani\u010d\u00ed a pro\u010d stoj\u00ed za to do nich investovat.<\/p>\n
Hostel (z anglick\u00e9ho hostel \u2014 „kolej“) je levn\u00fd mini hotel, nej\u010dast\u011bji ur\u010den\u00e9 pro mlad\u00e9 nez\u00e1visl\u00e9 cestovatele a nach\u00e1z\u00ed se v centr\u00e1ln\u00ed oblasti velk\u00e9ho m\u011bsta. My\u0161lenku hostelu poprv\u00e9 zavedl n\u011bmeck\u00fd u\u010ditel Richard \u0428\u0438\u0440\u043c\u0430\u043d\u043d, kter\u00fd na za\u010d\u00e1tku XX stolet\u00ed \u043e\u0431\u0443\u0441\u0442\u0440\u043e\u0438\u043b trval\u00e9 m\u00edsto k p\u0159enocov\u00e1n\u00ed ml\u00e1de\u017e z chud\u00fdch rodin na st\u0159edov\u011bk\u00e9m hrad\u011b \u0410\u043b\u044c\u0442\u0435\u043d\u0430.<\/p>\n
Od b\u011b\u017en\u00fdch hotely, hostely, li\u0161\u00ed se v\u00edce ne\u017e n\u00edzk\u00fdch cen na ubytov\u00e1n\u00ed (v pr\u016fm\u011bru \u2014 30-60 eur \/ den), neform\u00e1ln\u00ed atmosf\u00e9rou a ni\u017e\u0161\u00ed stupe\u0148 ochrany soukrom\u00ed. Ubytovny mohou b\u00fdt um\u00edst\u011bny v samostatn\u011b stoj\u00edc\u00ed d\u016fm, a m\u016f\u017ee trvat pouze jeden nebo n\u011bkolik pater budovy. P\u0159i tom ve v\u011bt\u0161in\u011b klasick\u00fdch ubytoven ne jednotliv\u00fdch \u010d\u00edsel, ale tam jsou m\u00edstnosti s n\u011bkolika palandami, klimatizace, spole\u010dn\u00e9 prostory, recepce a kuchy\u0148ka.<\/p>\n
Popt\u00e1vka po ubytov\u00e1n\u00ed ze strany turist\u016f je vysok\u00e1, je to z d\u016fvodu p\u0159ijateln\u00e9 ceny na ubytov\u00e1n\u00ed. Dokonce i b\u011bhem krize v roce 2008, kdy hotelov\u00fd pr\u016fmysl obecn\u011b proch\u00e1z\u00ed nen\u00ed nejlep\u0161\u00ed \u010dasy, segment ubytoven sebev\u011bdom\u011b dr\u017eel nad vodou. Tento podnik je v\u00fdhodn\u00e1 i proto, \u017ee i p\u0159es rychl\u00fd rozvoj segmentu, je je\u0161t\u011b pozorov\u00e1n nedostatek nab\u00eddky: asi 20 % turist\u016f z cel\u00e9ho sv\u011bta \u2014 to jsou mlad\u00ed lid\u00e9, v tomto do\u010dasn\u00e9ho bydlen\u00ed, ur\u010den\u00e9 pr\u00e1v\u011b na ml\u00e1de\u017e, jen asi 5 %.<\/p>\n
Popt\u00e1vka po ubytov\u00e1n\u00ed ze strany turist\u016f je vysok\u00e1, proto\u017ee z dostupn\u00fdch cen na ubytov\u00e1n\u00ed <\/i><\/p>\n
M\u00edry n\u00e1vratnosti pro ubytoven tvo\u0159\u00ed v pr\u016fm\u011bru asi 6-8 % ro\u010dn\u011b v z\u00e1vislosti na lokalit\u011b a kvalit\u011b objektu. Nap\u0159\u00edklad, asi 6 % p\u0159in\u00e1\u0161\u00ed hostel v centru Barcelony stoj\u00ed 1 milion eur (dev\u011bt pokoj\u016f) p\u0159i pr\u016fm\u011brn\u00e9 obsazenosti na \u00farovni 80 %.<\/p>\n
Jako hostely vyd\u011bl\u00e1vaj\u00ed pen\u00edze p\u0159i n\u00edzk\u00fdch tarifech na ubytov\u00e1n\u00ed? Jde o to, \u017ee oni jen pronajmout p\u0159ist\u00fdlky a pokoje, ale tak\u00e9 z\u00edsk\u00e1vaj\u00ed p\u0159\u00edjmy z prodeje j\u00eddla a n\u00e1poj\u016f v kav\u00e1rn\u00e1ch, a tak\u00e9 hygienick\u00fdch pot\u0159eb a dal\u0161\u00edch v\u011bc\u00ed denn\u00ed pot\u0159eby.<\/p>\n
Podle v\u00fdpo\u010dt\u016f Tranio, minim\u00e1ln\u00ed investi\u010dn\u00ed n\u00e1klady pro otev\u0159en\u00ed mal\u00e9ho hostelu je 300 a\u017e 500 tis\u00edc euro pro objekt v rekonstrukci a od 1-1,5 milion\u016f eur p\u0159i n\u00e1kupu ready made firmy. P\u0159i tomto takov\u00e9 objekty se rychle vyplat\u00ed \u2014 je to asi 10 let \u2014 samoz\u0159ejm\u011b p\u0159i spr\u00e1vn\u00e9 spr\u00e1v\u011b.<\/p>\n
D\u0159\u00edve hostely byly v\u00fdhradn\u011b \u0441\u0443\u043f\u0435\u0440\u0434\u0435\u0448\u0435\u0432\u044b\u043c mo\u017enost\u00ed ubytov\u00e1n\u00ed. Nyn\u00ed n\u011bkte\u0159\u00ed oper\u00e1to\u0159i se zam\u011b\u0159uj\u00ed na p\u0159il\u00e1k\u00e1n\u00ed v\u00edce \u0438\u0441\u043a\u0443\u0448\u0435\u043d\u043d\u043e\u0439 ve\u0159ejnost. Koncept ubytovny se postupn\u011b m\u011bn\u00ed, a to podle sv\u00e9 pam\u011bti a n\u00e1r\u016fstu slu\u017eeb, kter\u00e9 st\u00e1le v\u00edce p\u0159ipom\u00ednaj\u00ed b\u011b\u017en\u00e9 mini-hotely. V Evrop\u011b a USA se objevil nov\u00fd pojem \u2014 poshtel (posh \u2014 „prima“ + hostel). Takov\u00e9 ubytov\u00e1n\u00ed poskytuje host\u016fm mo\u017enost se usadit v samostatn\u00e9m pokoji, v n\u011bkter\u00fdch za\u0159\u00edzen\u00edch jsou i apartm\u00e1ny-p\u0159\u00edst\u0159e\u0161ky. „\u041f\u043e\u0448\u0442\u0435\u043b\u044b“, nebo boutique ubytovny pat\u0159\u00ed baz\u00e9ny, restaurace, bary, t\u011blocvi\u010dny, terasy na st\u0159e\u0161e, bezplatn\u00e9 Wi-Fi a sn\u00eddan\u011b.<\/p>\n
N\u011bkter\u00e9 takov\u00e9 ubytov\u00e1n\u00ed nab\u00edzej\u00ed tranzit na leti\u0161t\u011b, \u043e\u0431\u043e\u0440\u0443\u0434\u0443\u044e\u0442 internetov\u00e9 kav\u00e1rny, se zab\u00fdvaj\u00ed skl\u00e1d\u00e1n\u00edm na pron\u00e1jem auta. Rozmanitost slu\u017eeb a z\u00e1bavy t\u00edm nen\u00ed omezena. Nap\u0159\u00edklad v berl\u00ednsk\u00e9m hostelu ONE80\u00b0 m\u00e1 vlastn\u00ed no\u010dn\u00ed klub, kter\u00fd se nach\u00e1z\u00ed v suter\u00e9nu, v dublinsk\u00e9 Generator \u2014 kinos\u00e1l, v \u0438\u0441\u043b\u0430\u043d\u0434\u0441\u043a\u043e\u043c Kex \u2014 knihovna. Ubytov\u00e1n\u00ed v boutique-rezervujte velk\u00fdch evropsk\u00fdch m\u011bst, jako jsou Berl\u00edn a Lond\u00fdn, stoj\u00ed kolem 70 eur na den. Nicm\u00e9n\u011b n\u011bkter\u00e9 jsou levn\u011bj\u0161\u00ed \u2014 40 euro. V USA, podle Tranio, cena jednotliv\u00fdch \u010d\u00edsel v „\u043f\u043e\u0448\u0442\u0435\u043b\u0430\u0445“ se bl\u00ed\u017e\u00ed k hotelu: v-Miami \u2014 od 125 usd\/den, v Chicagu \u2014 asi 200 dolar\u016f.<\/p>\n
10 pa\u0159\u00ed\u017esk\u00e9m obvodu pracuje obrovsk\u00fd Generator hostel na 950 l\u016f\u017eek. Krom\u011b b\u011b\u017en\u00fdch pokoj\u016f s palandami za cenu 25 euro na den, je hostel nab\u00edz\u00ed soukrom\u00e9 pokoje pro dva, cena 98 euro. Je zde tak\u00e9 bar a terasa na st\u0159e\u0161e s v\u00fdhledem na Montmartre.<\/p>\n
Butikov\u00e9 hotely nab\u00edzej\u00ed sv\u00fdm host\u016fm i dal\u0161\u00ed vymo\u017eenosti, jako je bezplatn\u00e9 Wi-Fi, posilovnu nebo baz\u00e9n <\/i><\/p>\n
Popul\u00e1rn\u00ed a mal\u00e9 boutique ubytov\u00e1n\u00ed. Jeden z nich, Slo-living, kter\u00e1 se nach\u00e1z\u00ed v Lyonu, m\u00e1 kapacitu jen pro 40 osob. I zde je jako spole\u010dn\u00e9 prostory (od 26 eur), tak i jednotliv\u00e9 m\u00edstnosti (od 76 eur). Na p\u0159\u00e1n\u00ed lze tak\u00e9 zahrnout v cen\u011b sn\u00eddan\u011b (p\u011bt euro na den). Na v\u00fdb\u011br \u2014 croissanty, bagety, vlo\u010dky, k\u00e1va, hork\u00e1 \u010dokol\u00e1da a \u010daj. Ve \u0160v\u00fdcarsku je to hostel, kter\u00fd pracuje na principu l\u00e1ze\u0148sk\u00e9 vybaven\u00ed. Wellness Hostel 4000 nab\u00edz\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm kryt\u00fd baz\u00e9n o d\u00e9lce 25 metr\u016f, mas\u00e1\u017en\u00ed koupele a bylinn\u00e9 l\u00e1zn\u011b \u2014 v\u0161e, co pot\u0159ebujete turist\u016fm po sjezdovce nebo p\u011b\u0161\u00ed turistiku. Ceny p\u0159ist\u00fdlek za\u010d\u00ednaj\u00ed na 45 eur, na dvoul\u016f\u017ekov\u00e9 pokoje \u2014 od 130 euro (v\u010detn\u011b sn\u00eddan\u011b).<\/p>\n
Rozmanitost koncept\u016f ubytoven t\u00e9m\u011b\u0159 neomezen\u011b velk\u00fd. V n\u011bmeck\u00e9m Bonnu b\u011b\u017e\u00ed konstantn\u00ed hostelu Basecamp, kter\u00fd vypad\u00e1 jako t\u00e1bor ko\u010dovn\u00fdch hippies. Hostel se skl\u00e1d\u00e1 z 16 barevn\u00fdch historick\u00fdch n\u00e1dhern\u00e9 kabin (od 64 eur na den), \u043e\u0442\u0446\u0435\u043f\u043b\u0435\u043d\u043d\u044b\u0445 vag\u00f3n\u016f vlak\u016f (lze sundat polici za 27 eur nebo pronajmout kup\u00e9 pro dva za 47 k\u010d), autobusy a stany.<\/p>\n
Pro ubytoven, \u010dast\u011bji buduj\u00ed nov\u00e9 budovy, pod nimi jsou p\u0159esm\u011brov\u00e1ny ji\u017e existuj\u00edc\u00ed, proto\u017ee v\u00fdstavba v centr\u00e1ln\u00edch oblastech m\u011bst, jako pravidlo, jsou omezen\u00e9. Tak\u017ee, Kex hostel (p\u0159elo\u017eeno jako „su\u0161enky“) v Reykjav\u00edku je postaven v budov\u011b b\u00fdval\u00e9 tov\u00e1rny na v\u00fdrobu su\u0161enek. Ubytov\u00e1n\u00ed v tomto hostelu stoj\u00ed zhruba 90 \u20ac za noc.<\/p>\n
Jin\u00fd hostel, london Wombat’s, se nach\u00e1z\u00ed v budov\u011b, kter\u00e1 d\u0159\u00edve slou\u017eila koleje pro n\u00e1mo\u0159n\u00edky a \u043b\u0435\u0447\u0435\u0431\u043d\u0438\u0446\u0435\u0439 pro drogov\u011b z\u00e1visl\u00e9. Zde ceny ubytov\u00e1n\u00ed za\u010d\u00ednaj\u00ed ji\u017e od 25 liber za den. Madrid-ubytovna U Hostel se nach\u00e1z\u00ed v budov\u011b pal\u00e1ce z XIX stolet\u00ed, london Palmers Lodge Swiss Cottage \u2014 v b\u00fdval\u00e9 soukrom\u00e9 vile.<\/p>\n
P\u0159i n\u00e1kupu hostelu odborn\u00edci Tranio doporu\u010duj\u00ed v\u011bnovat pozornost:<\/p>\n
Julia \u041a\u043e\u0436\u0435\u0432\u043d\u0438\u043a\u043e\u0432\u0430, „\u0422\u0440\u0430\u043d\u0438\u043e“<\/p>\n
Materi\u00e1l p\u0159ipraven\u00fd speci\u00e1ln\u011b pro „P\u00c1SKA-D\u016eM“<\/p>\n","protected":false},"excerpt":{"rendered":"
Zat\u00edmco v Rusku se aktivn\u011b sna\u017e\u00ed zak\u00e1zat um\u00edst\u011bn\u00ed ubytoven v bytov\u00fdch domech, na Z\u00e1pad\u011b popularitu tohoto form\u00e1tu pron\u00e1jem nemovitost\u00ed jen<\/p>\n","protected":false},"author":1,"featured_media":468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[],"class_list":["post-944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-danove-informace-ve-francii"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"cs","enabled_languages":["ru","uk","en","de","fr","it","es","pl","pt","bg","cs","da","et","fi","hr","hu","lt","lv","mk","no","ro","sk","sl","sq","sr","tr","nl","am","ca","sv"],"languages":{"ru":{"title":false,"content":false,"excerpt":false},"uk":{"title":false,"content":false,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false},"it":{"title":false,"content":false,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"pl":{"title":false,"content":false,"excerpt":false},"pt":{"title":false,"content":false,"excerpt":false},"bg":{"title":false,"content":false,"excerpt":false},"cs":{"title":true,"content":true,"excerpt":false},"da":{"title":false,"content":false,"excerpt":false},"et":{"title":false,"content":false,"excerpt":false},"fi":{"title":false,"content":false,"excerpt":false},"hr":{"title":false,"content":false,"excerpt":false},"hu":{"title":false,"content":false,"excerpt":false},"lt":{"title":false,"content":false,"excerpt":false},"lv":{"title":false,"content":false,"excerpt":false},"mk":{"title":false,"content":false,"excerpt":false},"no":{"title":false,"content":false,"excerpt":false},"ro":{"title":false,"content":false,"excerpt":false},"sk":{"title":false,"content":false,"excerpt":false},"sl":{"title":false,"content":false,"excerpt":false},"sq":{"title":false,"content":false,"excerpt":false},"sr":{"title":false,"content":false,"excerpt":false},"tr":{"title":false,"content":false,"excerpt":false},"nl":{"title":false,"content":false,"excerpt":false},"am":{"title":false,"content":false,"excerpt":false},"ca":{"title":false,"content":false,"excerpt":false},"sv":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nalog.fr\/cs\/wp-json\/wp\/v2\/posts\/944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nalog.fr\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nalog.fr\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nalog.fr\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nalog.fr\/cs\/wp-json\/wp\/v2\/comments?post=944"}],"version-history":[{"count":0,"href":"https:\/\/nalog.fr\/cs\/wp-json\/wp\/v2\/posts\/944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nalog.fr\/cs\/wp-json\/wp\/v2\/media\/468"}],"wp:attachment":[{"href":"https:\/\/nalog.fr\/cs\/wp-json\/wp\/v2\/media?parent=944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nalog.fr\/cs\/wp-json\/wp\/v2\/categories?post=944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nalog.fr\/cs\/wp-json\/wp\/v2\/tags?post=944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}